Online Powerlifting Coaching

The ApproachAt JA Performance, we set a higher standard for powerlifting coaching. With no barriers to entry in the field, many athletes receive sub-par guidance that limits their potential. We are committed to changing that by providing lifters with levels of passion and expertise found in elite sports. Our approach emphasizes values often missing in today’s powerlifting coaching environment.

The MissionOur mission is to help every powerlifter we coach become the best version of themselves while continually advancing our own skills to deliver the highest quality service. We are driven purely by athlete development not clout, likes, or online engagement.

Key ValuesAthlete First – You’re more than a number. Training is personalized, factoring in your life, needs, goals, and preferences whilst building a strong coach-athlete relationship.Expert & Evidence-Based – Our coaching combines years of in-person plus online coaching experience along with learning directly from world-class coaches and professors.Holistic Development – While programming and technique are crucial, achieving elite powerlifting outcomes requires more. We address all aspects of powerlifting success including sleep, nutrition, stress management, and mindset. As these often-overlooked factors play a vital role in performance.Progression – We aim to work with athletes who value continuous growth. Powerlifting teaches us the discipline and consistency required for long term growth - a skill which we believe is important for all areas of life.

If this aligns with your goals you can book in for a free consultation call below to get started.

Head Coach - James Ainley

- BSc Sport, Exercise and Health Sciences – University of Birmingham (1st)
- MSc Strength & Conditioning – Loughborough University (Distinction)
- 4+ Years Powerlifting Coaching
- Former Team GB Para-Powerlifting Coach
- All-Time Top 150 Ranked 93kg Powerlifter (IPF - UK)
- 10+ Years of Resistance Training
- 20 Years of High-Level Athletic Experience - (County, Academy and District Levels in Football and Athletics).

Coaching Services

The Main Service Provided is the Comprehensive Coaching Service. Everything Included is listed below.£100 Per Month.
20% Discount for Students.

  • Individualised Program - Fully customised to your goals, preferences, and lifestyle.

  • Communication - Unlimited WhatsApp support, with responses within 48 hours.

  • Weekly Feedback - Technical analysis of your lifts and review of key training aspects for the week.

  • End-of-Block Call - A 30-minute review every 4–6 weeks to assess progress, plan ahead, and catch up.

  • Nutrition and Lifestyle Support - Diet Planning provided upon request.

  • Long-Term Planning - Structured programming aligned with your competitive season and competition frequency.

  • Competition Support (Powerlifting) - Weight cut planning, Warm-up and attempt selection strategy. Competition-day handling (if date and location are feasible).

Client Results

Shaan Dhokia - +120KG on Total

"James is an outstanding coach, helping me to gain strength consistently and motivating me through those times I felt i couldn’t do it."

Harry Harwood - +75KG on Total"James is a great coach & I have made amazing progress. He is never late updating the program and provides great feedback. One area that makes him a great coach is his justification on why we are doing something. He takes real pride in his work and cares for his clients. I would without a doubt recommend James to anyone."

Faiyaz Moojli - +40KG on Total“James is an amazing coach. When I started with him, I had low motivation to train, and I was coming back from multiple injuries. James made training enjoyable again, and I have managed to reach a level of strength I thought previously impossible for me.The best thing about James’ coaching is he really listens. The programming is flexible and has matches my needs. I can always talk to James and discuss the program, future plans, exercises etc. He is encouraging, understanding, incredibly enthusiastic and has a lot of great knowledge to offer up.”

Clinton Johnson - +50KG on Total"The progress we have made has been stellar. James makes communication easy and listens to his clients. Through small adjustments that we have made to my lifts they feel a lot better and more efficient. Compared to my previous coach i know what each exercise is for and what we are trying to accomplish.”Clinton's Most Recent Comp Detailed Review

Kai Diawara - All Time Bodyweight PBs Achieved on the Squat, Bench and Deadlift simultaneously achieving his best all time physique for his photo shoot."I couldn't be happier with service i have recieved. Thanks to James i have dialled in my training, nutrition and attitude towards lifting in general.I have been able to turn my brain off because James has it all covered.Despite cutting for a photoshoot and fasting for the month of Ramadan i progressed alot of my lifts due to James' elite level of knowledge and experience regarding training, nutrition and recovery.I can't recommend JA Performance enough. Whatever it is you want. James in your man".Photoshoot Results Shown Below. 79KG>68KG (4 months)Detailed Review of Kai's Progression

Sam Wong - +80KG on the Total whilst also completing a fat loss phase.

"Since being with James I have hit reached strength levels on the squat, bench and deadlift that i didn't believe i could hit. We’ve gone through calls to plan on what works best for me, what he expects out of me and what i expect from him. Down to earth guy and willing to change your life if your willing to work with him.”Photo Below - Sams 4 Month Cut. - 83kg to 74KG.

How To Get Started?

  • 1) Book in For a Free 30 minute Consultation Call and fill out the Athlete Questionairre prior to the call.

  • 2) Use the consultation to decide whether JA Performance is the right coaching service for you.

  • 3) If you choose to proceed, complete payment for the comprehensive Coaching Service through the Stripe link which you will recieve via email.

  • 4) Once payment is received, your new training block will be created, including tailored technical focuses and lifestyle strategies to enhance your performance.

  • 5) From here, everything is in place for you to reach the next level. Lets go!

If you have any more questions feel free to message on any social platform below or send an email (Emails will be responded to the quickest).